Sponsor by:
She Latina, Go Expand and LCBC
Senior representative from Web Summit
Building relationships with other professionals
Includes expo access from 8AM to 5PM with 30+ speakers & panelist, roundtable discussions and Exhibitor Plaza
Best offer
Includes VIP Express Lane, Guaranteed VIP Seating, VIP Lounge, Swag Bag w/$100 in gifts & VIP Cocktail Networking reception from 5:30PM to 7:30PM – Sangria Glass
This edition of ExpoPlaza Latina features two rooms: Go Expand and She Latina Room sponsored by We BC.
Showcase how technology and innovation are transforming the workforce.
Unite SMEs, corporations, investors and policymakers across Latam-USA-Canada
Turn ideas into policies and initiatives for a future-ready workplace
In today’s rapidly evolving world, the intersections of Workforce, Education, and Innovation are key to shaping Canada’s labor market. The Future of Workforce explores actionable strategies to strengthen communication between employers and employees, improve international talent retention and recruitment, and highlight the roles of key stakeholders in creating successful career pathways.
Over two days, immigration practitioners, recruitment specialists, government representatives, business leaders, and educators will come together to discuss and propose new approaches to workforce development.
Since 2013 ExpoPlaza Latina connects business opportunities between North America and Latin America through an annual event, including seminars, networking and a trade show. Organized by the Latincouver Business and Culture Society.
Canada invested $6.06 billion in Latin America from 2006 to 2016. Latin America is poised to become a major economy by 2050. Expoplaza Latina discusses post-Covid resilience and growth opportunities in the region.
UBC Robson Square
November 20, 2025
3:00 PM
Be involved.
Learn from other industry experts.
Opportunity to connect one-on-one
Online + In person conferences
Online + In person conferences
1st Latin American Trade Conference In BC
2st International Business Conference For The Americas
Agri-Food Development In The Tropical Region
International Educational Exchange Between Mexico, Brazil And BC
New Green Investment Opportunities In Costa Rica
The Green Revolution In Central America
A New Pacific Nexus: Canada, Latin America And Asia
2st International Business Conference For The Americas
Agri-Food Development In The Tropical Region
How Culture Influences Negotiations In Colombia And Peru
The Sustainable Road To Prosperity In Latin America: Utilizing Business As Agents Of Change
Education Collaboration Between B.C. And Latin America Towards Skills Transfer And Labour Market Exchange
Connecting Ecosystems In The Americas – Start-Ups And Innovation
Digital Adoption Connector Canada-U.S.A.-Latam (DAC 2023)
GOLD SPONSOR
PREMIUM SPONSORS
SHE LATINA ROOM
VIP AREA
ROUNDTABLE PARTNERS
SPONSORS
PARTNERS
SalesCloser.ai is an artificial intelligence platform created by Wishpond that functions as a virtual sales agent capable of handling calls, demos, and discovery processes 24/7. It allows companies to build no-code conversational bots tailored to their brand voice and fueled by their own knowledge bases. The platform is designed to scale sales teams by automating campaigns, lead qualification, and customer support, significantly improving operational efficiency. It has already reached key milestones, including over 150 customers, more than 2,600 AI agents deployed, and US $1 million in annual recurring revenue.
Bell Alliance LLP is a Vancouver-based law firm composed of lawyers, consultants, and paralegals that emphasize a personal approach to legal services. They serve clients in several practice areas, including real estate (buying, selling, refinancing), estate planning, business law, immigration, and probate. Their core values center on service, accountability, and empathy, complemented by a commitment to innovation and environmental sustainability (for example, reducing paper usage). The firm also supports community causes and strives for transparent, client-first relationships.
ZenaTech is a technology company specializing in AI-powered drones, Drone-as-a-Service (DaaS), quantum computing, and enterprise SaaS for critical applications. Since 2017, they’ve developed both the hardware—through their ZenaDrone systems—and the software that enables advanced inspection, monitoring, security, compliance, and field-service operations. Their drone solutions serve industries such as agriculture, defense, logistics, and surveying, while their SaaS platforms support governments, law enforcement, and industrial sectors. The company is also expanding globally across the U.S., Europe, the UAE, and Taiwan, and acquiring strategic firms to strengthen its DaaS ecosystem.
Kihada Advertising—also known as Kihada Branding Agency—is a full-service creative agency with offices in Vancouver, Toronto, and San Salvador. Their team blends bold design, clear strategy, and inventive storytelling to help brands grow with a strong and distinctive identity. They offer services such as branding, web design, photography, video production, packaging, signage, and marketing, integrating AI-driven tools to enhance creative and strategic processes. With over 25 years of experience and a global portfolio, they collaborate with clients across industries ranging from fashion and technology to food and lifestyle.
Nov 21
She Latina Room
10:30 am-11:25 am
This panel highlights the leadership of women entrepreneurs driving innovation across industries. Panelists will share stories of resilience, creativity, and collaboration, demonstrating how women are redefining the global workforce and opening new pathways for growth.
Nov 21
She Latina Room
10:30 am-11:25 am
This panel highlights the leadership of women entrepreneurs driving innovation across industries. Panelists will share stories of resilience, creativity, and collaboration, demonstrating how women are redefining the global workforce and opening new pathways for growth.
Main Room
9:30 am to 10:25 am
This opening session will set the foundation for ExpoPlaza Latina 2025, bringing together government, business, and education leaders from Canada and Latin America to explore new ways to collaborate in developing a future-ready workforce. The discussion will focus on cross-regional partnerships, skills development, and innovation as key drivers for economic growth and inclusion. Speakers will share insights on how aligning talent strategies and fostering collaboration between both regions can strengthen competitiveness and create sustainable opportunities in a changing global economy.
Business Consulting, Executive Coaching, Life Coaching, Leadership Development, Career Development Coaching, Public Speaking, Team Building, Interview Preparation, Resume Review, and Training
I’m a recent graduate with a background in impact investing, operations, consulting and gender studies. Through my work, I support initiatives/businesses focused on building inclusive economies and communities by learning and following social, racial and economic justice principles. As a young professional, my dream is to eventually work at the intersection of reproductive/women’s health and economic empowerment.
Leading and co-creating alongside you and your executives is how People Compass organizational strategist, mental health clinicians and leadership consultants generate the greatest value for you, your teams, and your organization.
Cassandra Dorrington is currently the President of the Canadian Aboriginal and Minority Supplier Council (CAMSC), a non-profit organization dedicated to the economic empowerment of Aboriginal and visible minority communities through business development and employment.
Experienced, dynamic, media-Savvy Chief Executive Officer with a demonstrated history of working in the civic, business & social organization industry. Skilled in Budgeting, Operations Management, Analytical Skills, Event Management, and Team Building. Strong business development professional with a Communications focus. Bachelor’s Degree in Communications/Business from Simon Fraser University. Affiliation with Royal Canadian Navy as Honorary Captain.
As we gather these influential voices from various sectors, we aim to explore innovative solutions and collaborative strategies to bridge the gap on minority groups.
In a world that has seen the profound impact of pandemics on minority groups, it is crucial to discuss how we can better prepare for and mitigate such crises. We will delve into the lessons learned from past crises, and the strategies that innovative organizations are employing to minimize the impact on small businesses.
As we explore the intersection of technology and diversity, this roundtable will uncover innovative solutions, successful initiatives, and the potential for transformative change. After lessons learned after a crisis like the pandemic.
Join us for a forward-thinking conversation that envisions a future where technology is a catalyst for inclusivity.
Jenny is a first-generation Canadian Citizen, who moved to Canada from Peru in 2002. As such, she has first-hand experience in the challenges of moving to a new country and starting from scratch. For almost 15 years, Jenny has assisted thousands of applicants with their immigration applications and has helped change the lives of hundreds of families all over the world by making their Canadian dream come true. As the Founder and Director of Perez McKenzie Immigration, Jenny strives for excellence in every endeavour she undertakes, and is passionate about equality for all, and women’s rights.
Najib Raie is Vice President at Primacorp Ventures and overseas a number of operations and partnerships across Canada. He is a seasoned leader with 20 years of experience structuring, growing, and optimizing partnerships and new ventures in North America. He is a proud alma mater of University of Victoria, University of British Columbia, and Royal Roads University where he studied Commerce and Business Administration.
Armando Huitron is a Payments Industry leader with +20 years of international experience. He currently serves as Senior Vice President, Global Partnerships & Segments at Mastercard. In this capacity, he is responsible for leading the development of global programs, innovative business models and solutions to accelerate growth across new segments which extend to diverse industries such as SaaS Commerce Enablers, Embedded Finance, Gaming, Digital Goods, Healthcare, Urban Mobility, etc. He is also the Global Executive Sponsor of the Latin Business Resource Group at Mastercard.
Regional Manager, Women in Enterprise
Senior UX Researcher
ScotiaBank
Owner, Xolo Digital Lab
Consultant and manager immigration, Bell Alliance
Industrial Technology Advisor, NRC IRAP, Government of Canada
Confidence Coach
Public Relations and Promotions
Director, Casa Cuervo
Araceli Ramos Rosaldo is a graduate from the Universidad de Guadalajara with a degree in Tourism. She holds a master’s degree in languages from the Universität Düisburg Gesamthochschule, in the city of Düisburg, Germany, as well as a master’s degree in Senior Management from the Instituto Tecnológico de Estudios Superiores de
Monterrey Campus Guadalajara. She is an accomplished polyglot, fluent in German, English and French. She is a Certified Meeting Specialist.
She recently completed the “Negotiation: Art and Science” program at the IPADE Business School.
R.J. Purcell is an award-winning entrepreneur and author. As the founder of Top Producer Systems, R.J. grew the Richmond B.C. company from zero to over 400 employees making it B.C.’s sixth largest software company. Along the way R.J. was named to Business in Vancouver’s Top 40 under 40 List and won The B.C. Technology Industry Association Award for Excellence in Strategic Marketing. Since the sale of Top Producer to a Nasdaq publicly traded company, R.J. has—amongst numerous other projects—produced and distributed movies for Sony Entertainment and The Lifetime Network.R.J. has just released his first book, Metaphysical Millionaires, which distills powerful principles from real-life case-studies and provides daily practices that entrepreneurs, businesspeople and goal-seekers can use to attain both success and happiness simultaneously. The book is currently receiving rave reviews with an average 4.9/5 rating from over 148 Amazon.com Verified Reviews.
“This guide often feels like a backstage pass to the routines of great minds where creativity and inspiration abounds.” —KIRKUS REVIEWS
Owner “Mi Tierra Latina”
Born in Chiapas, Mexico, I moved to Vancouver in 2008 to pursue Culinary Arts. After a three-year culinary apprenticeship under world-champion chef Scott Jaeager, I launched Multiservices Vancouver in 2013 with my business partner Michelle Rustrian. We started MSV with the idea of offering top quality and friendly services for any type of home with any needs. Having had previous experiences running small start-ups together, MSV was successfully launched and has been growing steadily. The challenges of running a small business as an immigrant in Vancouver have helped me grow and continue to develop myself as a leader. A highly motivated and dedicated person, I aim to deliver the best quality of service while ensuring both my team and my clients are satisfied. I want to become a philanthropist and become the person that helps my community, involving myself and my company as well as my team. I wish to leave a legacy in the world and make a difference in people’s lives.
Small Business BC is an independent non-profit organization that exists to elevate every BC business. Whether we offer the service you need or connect you to another source, our goal is the same – to help you succeed.
Our core services are provided in partnership with Pacific Economic Development Canada (PacifiCan) and the Ministry of Jobs, Economic Development and Innovation.
Regional Manager LGBTQ2+ TD BANK
Mariat is an experienced business development expert with a focus on strategy, sales, marketing, and community engagement. She’s also an advocate for diversity, mental health, and a sought-after speaker. She holds an Executive MBA and has been accepted into a Business Psychology PhD program.
Channel Enablement Manager at Fully Managed
Passionate and self-motivated organized planner. Skilled in building interpersonal relationships and time management, with exemplary ability to pick up on new information. Ease of public speaking and interacting with all types. Strong ability to multitask and clearly relay information to clients. An agent of workplace culture. Mature and confident while juggling multiple projects with changing deadlines. Confident teaching and working with others within the organization of all job titles.
Account Executive at Fully Managed
James Szantho, a captivating speaker on IT Digital Transformation. With a dynamic presence on stage, James brings a wealth of knowledge and a fresh perspective to the forefront, enlightening audiences about the profound impact of digital evolution in businesses and industries. James showcases how digital transformation isn’t solely a technological shift; it’s a catalyst for growth and innovation. He emphasizes that when harnessed effectively, technology has the power to revolutionize operations, enhance customer experiences, and drive profitability.
Indigenous Friends Association
Sr. National Channel Sales Manager, Microsoft
Our distinguished speaker, Martin Evers, a seasoned technologist with a proven track record in the field, will guide attendees through a dynamic journey into the realm of AI applications tailored specifically for small businesses. This interactive workshop will showcase practical use cases that are applicable across diverse industries, emphasizing the tangible benefits and ROI achieved by embracing AI-driven solutions.
BBC’s ‘Top 100 Inspirational Women in the World’ in 2016.
One of CNET’s ‘Top 20 Most Influential Hispanics in Technology’ for 2015 and 2016. Miralles has been honored with the prestigious NASA ‘Flight Safety Award’ presented by the elite Astronaut Crew Office. amongst other national and international recognitions.
She will be joining DAC to discuss more about her journey and diversity in technology.
One of the pioneers of market intelligence in the region. Leading thought leader of Latin American business, politics and trends. Since 1993, John has advised more than 50 of the global 1000 firms on their business strategies and market intelligence needs in Latin America. He has traveled the world advising large corporations, and this November he will be joining Digital Adoption Connector CA -U.S.A.- LATAM to share more of his expertise.
An exclusive networking opportunity to connect with one of the biggest market strategists and consultants in the world, John Price. Get a personal overview of what’s next for CANADA – U.S.A. – LATAM
One of the most influential women at NASA will share with you an exclusive networking space to answer your questions and inspire you in a more personal way.
Founder & CEO @ Xploration: Ex-AVP UHCL : Ex-NASA Chief Engineer : Pioneer of Computer Immersive Technologies
Regional Manager, Women in Enterprise, Western Canada-Pacific
Directora de Promoción y Relaciones Públicas en Casa Cuervo
Be part of open conversations with experts in
A great opportunity to Learn first hand from game
changers in Canada -U.S.A. - Latam.
