Date and Place
September 24, 2014 at Segal Building, Simon Fraser University
Culture is a major cultural event in international business. It is often compared to an iceberg: there is more to it than meets the eye. These hidden elements, if not understood, can make or break a business transaction. With this in mind, this ExpoPlaza Latina seminar addressed how different cultures - cultural frameworks and communication styles - impact international business negotiations.
Speakers and moderator
1. International trade